British Council is UK’s international organisation for educational and cultural relations and manages a wide range of activities covering the arts, science, technology and education. Through our work we aim to build and develop long-term relationships with governments, organisations and people to provide mutual benefit and promote a wider knowledge of the UK and the English language. All jobs in the organisation contribute towards these aims. All our work is concerned with people and involves quality and customer care.
Post :Gulf Marketing Manager
The British Council Kuwait is recruiting a Marketing Manager – Gulf to work with Director of Teaching and Director Examinations and the English Projects lead in each country to develop the marketing strategy. To work with country marketing staff to develop an integrated customer focussed marketing planning process and plans, based on a thorough understanding of the Gulf target audiences for English, which can be used for action planning, across Exams, Teaching and English projects. To support the development of strategies, working processes and implementation for the areas of brand management, market research (commissioning and interpretation, market and consumer data analysis), media planning/buying and digital campaigns. The overall objective is to increase demand for our products and services and to increase our ability to meet that demand profitably.
7 years’ experience in a senior marketing related role.
Track record of success in: team leadership, capacity building, market research, implementation of digital marketing campaigns, brand management, customer relationship management, financial management, experience and knowledge of Gulf consumer markets.
Educated to a degree level.
Professional marketing qualification.
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